{"id":18877,"date":"2015-10-16T15:42:05","date_gmt":"2015-10-16T13:42:05","guid":{"rendered":"https:\/\/dev.fbolimpica.es\/final-conference-and-closing-of-the-11th-edition-of-the-olympic-forum\/"},"modified":"2019-07-16T13:43:04","modified_gmt":"2019-07-16T11:43:04","slug":"final-conference-and-closing-of-the-11th-edition-of-the-olympic-forum","status":"publish","type":"post","link":"https:\/\/www.fundaciobarcelonaolimpica.es\/en\/final-conference-and-closing-of-the-11th-edition-of-the-olympic-forum\/","title":{"rendered":"Final conference and closing of the 11th Edition of the Olympic Forum"},"content":{"rendered":"

The first of the two round tables moderated by Mart\u00ed Niub\u00f3 was made up by Jes\u00fas de Pablos, director of\u00a01d3a<\/em>; Jos\u00e9 Antonio Gago,\u00a0Eurescat<\/em>; Alun Evans, from the\u00a0Barcelona World Race: the Game<\/em>\u00a0and Xavier Sabat\u00e9, CEO at\u00a0Bravento<\/em>. Three businesses specialised in giving technological solutions to the sports sector at both a professional and amateur level. People\u2019s needs lead to development.<\/p>\n

Technologies and sponsorship were the subjects discussed in the final round table held in the Olympic Forum. Moderated by Ibone Lallana, it was attended by Joan Ant\u00f3n Camu\u00f1as, director of the advisiry firm\u00a0CRS Sport & Cultura<\/em>; Francisco J. Carballo, director of\u00a0SponsorTo<\/em>\u00a0and Juli\u00e1n Casas, promoter of \u201cPatrocina un Esportista<\/em>\u201d (Sponsor a Sportsperson). The speakers put forward their ideas and the projects that will enable sport to survive. New sponsoring trends, crowdfunding, and interactive sponsorship are, and will continue to be, the survival of sports and sportspeople. For this reason, it is necessary to change the mentality of both companies and the general public.<\/p>\n

Alberto Arag\u00f3, responsible for organising the event, was in charge of closing the 11th<\/sup>Edition of the Olympic Forum, held in 2015.<\/p>\n

GENERAL CONCLUSIONS OF THE 11th<\/sup>\u00a0EDITION OF THE OLYMPIC FORUM<\/strong><\/p>\n

For two days we enjoyed listening to the 21 speakers who took us closer to the reality of sport which, thanks to technology, has undergone a change in the last ten years.<\/p>\n

The session dedicated to\u00a0Social Networks<\/em>\u00a0made us aware of two key facts: the first is that society wants to be a part of sport, and the immediacy of social networks can lead to false information, which is why it is important to verify the news.<\/p>\n

In the same way that individuals have to know how to be selective as regards the high number of applications offered by the technology-sports sector.<\/p>\n

The second session,\u00a0Event and Venue Management<\/em>, was marked by the progress made during the last decade. Technology has meant that passive sport and sportspeople have taken on a participative nature. Spectators can now interact and this can lead to actively participating in sports. Technology brings the sports product closer; consequently creating a need.Another subject raised in the second session was the concept of \u201ctime\u201d. Considering time as an element of value, technology immediately transmits information that used to have to travel a long distance.<\/p>\n

The third and last session,\u00a0Entertainment and Interactive Sponsorship,\u00a0<\/em>highlighted the presentation of\u00a0Open Camp<\/em>, an innovative project within the sports sector created with the aim of making top-level sports competition a recreational and social activity. Thanks to new technologies, it makes individuals feel the emotions of sport.<\/p>\n

And, finally, it must be pointed out that technology still needs to address the significant issue of sports sponsorship, usually considered a cultural matter. Crowdfunding, or interactive sponsorship, has yet to establish its bases for funding sports.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s morning conference began with Paco Medina, director of the Open Camp Project, the first park in the world dedicated to sport where technology and sports are made available to the public. An ambitious project that will see the light of day on 16\/06\/2016 in the Olympic Ring located on Montju\u00efc and where the Olympic Museum will be a protagonist.<\/p>\n","protected":false},"author":10,"featured_media":18874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-18877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nFinal conference and closing of the 11th Edition of the Olympic Forum - Fundaci\u00f3 Barcelona Ol\u00edmpica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fundaciobarcelonaolimpica.es\/en\/final-conference-and-closing-of-the-11th-edition-of-the-olympic-forum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Final conference and closing of the 11th Edition of the Olympic Forum - Fundaci\u00f3 Barcelona Ol\u00edmpica\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s morning conference began with Paco Medina, director of the Open Camp Project, the first park in the world dedicated to sport where technology and sports are made available to the public. 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