A new space to share and disseminate the value of sport associated with identity, health, education, economy, history and social construction.The impact of sports and emerging disciplines in a global world


The value of sport in the 21st Century:Great events in the city of Barcelona

Puig Women America’s Cup 2024 

The conference at the Olympic Museum will focus on exploring the value of sport in the 21st century, with a specific theme focused on the Puig Women America’s Cup. This internationally renowned event, the America’s Cup, not only represents a sporting achievement, but also a demonstration of excellence in global management, design and economic influence.
The value of sport in the 21st century lies in its ability to transcend the sports field and positively influence areas such as identity, health, education, the economy, and sustainability. Likewise, the America’s Cup and specifically the Puig Women America’s Cup have a significant impact on society and the global economy. This event highlights the skills and innovation of female browsers, while promoting economic growth and technological advances in the sailing industry.
Therefore, this day will represent an opportunity to explore how the Puig Women America’s Cup and other internationally renowned sporting events continue to contribute to the progress of society, the increase in women’s recognition in competitive sailing, and the wider impact of the America’s Cup on the world stage.

Book your place

We would be delighted to welcome you to the conferences about “The value of sport in the 21st Century”

This conference will be in Catalan.

History of the Conferences

America’s Cup Barcelona 2024 (12 april 2023).

Video (cat) News

The cost of sustainability(19/10/2022)

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Sustainability in sport events(01/06/2022)

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Contribution of sport to achieving the SDG (23/03/ 2022).

Vídeo (cat) News

Sport as a health tool. Barcelona, mundial sustainable food capital(17 de November 2021)

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Sport as a health tool. Sport as a health tool. The city, a space for sports practice (9/06/2021)

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Sport as a health tool. Sport is essential for people’s health. (5th may 2021)

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Overcoming challenges with sport. (15th December 2020)

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The value of sport in the 21st Century. New virtual scenarios (30th September 2020)